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NAVIGATION Move to another industry for inspiration. If you are in
Banking, look at Scuba Diving for ideas. Jot down 5 things that come
to your mind when you think of Scuba Diving: Goggles, Floating,
Oxygen Tanks, Webbed Feet, Coral reefs. Now find Banking Ideas that
relate to these random inputs. Like loans with protective,
goggle-like measures, credit cards with floating balance... You get
the idea, focus on specific points and look for parallels in your
industry. NUPTIAL All breakthroughs are new combinations of old ideas.
Cameras and phones have existed for long. When someone put them
together, we got the camera phone. Someone put a toy inside
chocolates and we got Kinder Surprise. Look out for existing ideas
in your workplace that you can combine to create a new entity. |
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